Broadly, your proposal must:

  • Represent an innovative approach that is responsive to one or more of the top 3 roadblocks facing low income students in getting to and through college.
  • Demonstrate an understanding of the college-going process and the needs, habits, and practices of low-income and first-generation students.
  • Deliver an intuitive, user-friendly interface that provides information AND coaches the student toward college-oriented actions associated with positive educational outcomes.
  • Take full advantage of the potential for social engagement where appropriate.
  • Produce applications that are broadly accessible to low-income and first-generation college students through the applications’ content, approach, pricing, and distribution models.
  • Present an idea and a plan for development that can realistically be implemented and delivered within the allowable timeframe.